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David Ogilvy: Test

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ”

 

 

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Foto de David MacKenzie Ogilvy
Foto de David MacKenzie Ogilvy (Photo credit: Wikipedia)

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LINUS FERNANDES
I have been an IT professional with over 12 years professional experience. I’m a B.Sc. in Statistics, M.Sc in Computer Science (University of Mumbai) and an MBA from the Cyprus International Institute of Management. I have completed levels I and II of the CFA course. Blogging is a part-time vocation. I am also the author of four books, Those Glory Days: Cricket World Cup 2011, IPL Vignettes, Poems: An Anthology, and It’s a Petting Sport—all available on Amazon Worldwide.

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