“One of the mistakes advertisers still make is to create safe advertising and safe advertising never works. By definition, safe advertising will not work and you will have to spend at least three times more to make it work. So, safe advertising, which unfortunately a lot of brands for whatever compulsion get tempted to do, doesn’t work quite so well. ”
—Sam Balsara.
Discover more from Quite a Quote!
Subscribe to get the latest posts sent to your email.
Published by
