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Simon Sinek: Marketing the solution

“Greatness doesn’t start with a market opportunity, it starts with a problem that needs solving. The opportunity comes from marketing the solution.”
—Simon Sinek.

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LINUS FERNANDES
I have been an IT professional with over 12 years professional experience. I’m a B.Sc. in Statistics, M.Sc in Computer Science (University of Mumbai) and an MBA from the Cyprus International Institute of Management. I have completed levels I and II of the CFA course. Blogging is a part-time vocation. I am also the author of four books, Those Glory Days: Cricket World Cup 2011, IPL Vignettes, Poems: An Anthology, and It’s a Petting Sport—all available on Amazon Worldwide.

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