Quite a Quote!

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David Ogilvy: Test

“The most important word in the vocabulary of advertising is TEST. Test your premise. Test your media. Test your headlines and your illustrations. Test the size of your advertisements. Test your frequency. Test your level of expenditure. Test your commercials.
Never stop testing, and your advertising will never stop improving.”

—David Ogilvy.

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LINUS FERNANDES
I have been an IT professional with over 12 years professional experience. I’m a B.Sc. in Statistics, M.Sc in Computer Science (University of Mumbai) and an MBA from the Cyprus International Institute of Management. I have completed levels I and II of the CFA course. Blogging is a part-time vocation. I am also the author of four books, Those Glory Days: Cricket World Cup 2011, IPL Vignettes, Poems: An Anthology, and It’s a Petting Sport—all available on Amazon Worldwide.

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