Author: LINUS FERNANDES
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Elizabeth Gardner: Generic
“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time…
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Avinash Kaushik: Ads write checks
“Never let ads write checks your website can’t cash.” – Avinash Kaushik.
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Bryan Eisenberg: Conversion rate
“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.”– Bryan Eisenberg.
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Mike Moran: Search marketing
“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran.
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Laura Fitton: Core problem
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” —Laura Fitton.
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Anita Campbell: Too passive
“You can’t expect to just write and have visitors come to you – that’s too passive.” – Anita Campbell.
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Don Tapscott & Anthony D Williams: Holding back technology
“Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” – Don Tapscott and Anthony D. Williams.
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Tim Williams: Labor pains
“Clients don’t care about the labor pains; they want to see the baby.” —Tim Williams.
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Matthew Inman: Douchey social media strategy
“Put your energy into making things that are likeable, not some douchey social media strategy.” – Matthew Inman.
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Jeffrey Zeldman: Engage honestly
“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” —Jeffrey Zeldman.
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Renee Blodgett: Conversations
“I am all for conversations, but you need to have a message.” —Renee Blodgett.
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Jonathan Lister: Always be helping
“As marketers, we should be changing the mantra from always be closing to always be helping.” —Jonathan Lister.
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Ann Handley: Speaking to a single human
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” —Ann Handley.
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Lord Byron: Pleasure in pathless woods
“There is a pleasure in the pathless woods, There is a rapture on the lonely shore, There is society, where none intrudes, By the deep sea, and music in its roar: I love not man the less, but Nature more.” —Lord Byron.
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Brad Pitt: Deregulation
“Deregulation created this epidemic of greed which according to the rules of capitalism was OK. Beyond that there was criminal behaviour. There have been no repercussions and it’s hard to make your peace with.” —Brad Pitt.
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T S Eliot: Poets
“Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.” —T. S. Eliot.
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Clint Eastwood: Extreme prejudice
“I’m interested in the fact that the less secure a man is, the more likely he is to have extreme prejudice.” —Clint Eastwood.
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Tony Robbins: Purpose of a goal
“The purpose of a goal is not to get it. The purpose of a goal is who you become in pursuit of it.” —Tony Robbins.
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Matt Goulart: About the people
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” —Matt Goulart.
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Seth Godin: Only works in the movies
‘”Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”’ —– Seth Godin.
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Beth Comstock: You can’t sell anything
“You can’t sell anything if you can’t tell anything.” —Beth Comstock.
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Jay Baer: Make the story bigger
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” —Jay Baer.
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Will & Ariel Durrant: Conceptions of good and bad
“Nature and history do not agree with our conceptions of good and bad; they define good as that which survives, and bad as that which goes under.” –Will and Ariel Durant.
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Nassim Nicholas Taleb: Rationality
“The only definition of rationality that I’ve found that is practically, empirically, and mathematically rigorous is the following: what is rational is that which allows for survival. Unlike modern theories by psychosophasters, it maps to the classical way of thinking. Anything that hinders one’s survival at an individual, collective, tribal, or general level is, to…
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Howard Marks: Survive on the worst days
“Never forget about the man who was six-foot-tall, who drowned crossing the stream that was five feet deep on average. To be a successful investor, at minimum, you have to survive. Surviving on the good days is not the issue. You have to be able to survive on the bad days. The idea of surviving…
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Weijian Shan: Belief
“My belief is: If you have not figured out the risk, then you shouldn’t even think about the upside.” —Weijian Shan.
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Alice Schroeder: What could go wrong?
“The first stop in Warren [Buffett]’s investing process is always to say, ‘What are the odds that this business could be subject to any type of catastrophe risk—that could make it (the business) fail?’ And if there is any chance that any significant part of his capital would be subject to catastrophe risk, he just…
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Warren Buffett: First finish
“The fundamental principle of auto racing is that to finish first, you must first finish. That dictum is equally applicable to business and guides our every action at Berkshire.” —Warren Buffett.
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Ogden Nash: Marriage
“Marriage is an alliance entered into by a man who cannot sleep with the window shut, and a woman who cannot sleep with the window open.” —Ogden Nash.
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Karin Timpone: Learn science, cultivate art
“If you are an artist, learn science. If you are a scientist, cultivate art.” —Karin Timpone.
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Tony Zambito: Enhance human interaction
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” —Tony Zambito.
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Seth Godin: Where they’d like to go
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” —Seth Godin.
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Joe Chernov: Good versus great
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” —Joe Chernov.
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Rosemarie Urquico: Date a girl who writes
“Date a girl who reads Or better yet, date a girl who writes.” — Rosemarie Urquico.
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Steve Wozniak: Never trust a computer
“Never trust a computer you can’t throw out a window.” —Steve Wozniak.
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Carrie Kerpen: Focus on the present
“Focus on the present… It”s the best gift you can give yourself.” —Carrie Kerpen.
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Seth Godin: Cost of doing nothing
“The cost of being wrong is less than the cost of doing nothing.” —Seth Godin.
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Chris Baggott: Email marketing
“Not viewing your email marketing as content is a mistake.” —Chris Baggott.
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Dale Carnegie: Fish prefer worms
“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” —Dale Carnegie.
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Jennifer Mesenbrink: Google AdWords
“If you build it… you may still need Google AdWords.” —Jennifer Mesenbrink.
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Tom Fishburne: Doesn’t feel like marketing
“The best marketing doesn’t feel like marketing.” —Tom Fishburne.
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Chris Brogan: Get off it
“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” —Chris Brogan.
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Pam Moore: Investing in communities
“You can never go wrong by investing in communities and the human beings within them.” —Pam Moore.
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Robert Rose: Rock star
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” —Robert Rose.
