“Average organizations give their people something to work on. Great organizations give their people something to work toward.”

—Simon Sinek. 

“We would rather align ourselves with an average performer we can trust, over a top performer that we cannot trust.”

—Simon Sinek. 

“Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.”

—Simon Sinek. 

“Stand for people; not a product or service or metric or number. Stand for real, living, breathing people and we will change the world.”

—Simon Sinek. 

“Sometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.”

—Simon Sinek. 

“Instead of expending energy to fit into the group, it’s better to expend energy to find the group in which we fit.”

—Simon Sinek. 

“The first criteria of being a leader is to practice empathy – the ability to understand and share the feelings of another.”

—Simon Sinek.