“Instead of expending energy to fit into the group, it’s better to expend energy to find the group in which we fit.”

—Simon Sinek.

“Greatness doesn’t start with a market opportunity, it starts with a problem that needs solving. The opportunity comes from marketing the solution.”
—Simon Sinek.

“True leaders do not work to do better than anyone else, they work to do better than themselves. And that’s what makes them better leaders.”

—Simon Sinek.

“The only ones who fear failure are those who have never tasted it.”

—Simon Sinek.

“When the incentives offered prioritize growth over stability, we successfully build large, unstable organizations.”
—Simon Sinek.

“The ultimate value of personal growth work is not to feel better about ourselves but to contribute to how those around us feel about themselves.”

—Simon Sinek.

“We must find a purpose or cause to pursue otherwise all we have left are our imperfections to focus on.”
—Simon Sinek.