“Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we’re inspired to follow.”

—Simon Sinek. 

“Ambition is refusing to quit on ourselves. Leadership is refusing to quit on others.”

—Simon Sinek. 

“The value of emotions comes from sharing them, not just having them.”

—Simon Sinek. 

“A good question should never be wasted. The answer just might be magic.”

—Simon Sinek. 

“Trust has two dimensions: competence and integrity. We will forgive mistakes of competence. Mistakes of integrity are harder to overcome.”

—Simon Sinek. 

“To be innovative, we can’t look to what others have done. The whole idea of blazing a path is that there was no path there before.”

—Simon Sinek. 

“To be a pioneer is to stand on a shore, look out at a land we can’t see, know that we can’t see all the dangers and set forth anyway.”

—Simon Sinek.