H W Fowler: Direct, simple, brief, vigorous and lucid “Anyone who wishes to become a good writer should endeavour, before he allows himself to be tempted by the more showy qualities, to be direct, simple, brief, vigorous, and lucid.” —-H.W. Fowler. Share this:TweetPrintShare on TumblrWhatsAppTelegramEmailPocketLike this:Like Loading... Related