“First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t. Especially when we are uncertain, we are willing to place an enormous amount of trust in the collective knowledge of the crowd. Second, quite frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.”
—Robert Cialdini.
Published by
LINUS FERNANDES
I have been an IT professional with over 12 years professional experience. I’m an B.Sc. in Statistics, M.Sc in Computer Science (University of Mumbai) and an MBA from the Cyprus International Institute of Management. I’m also a finance student and have completed levels I and II of the CFA course. Blogging is a part-time vocation until I land a full-time position.
I am also the author of three books, Those Glory Days: Cricket World Cup 2011, IPL Vignettes and Poems: An Anthology, all available on Amazon Worldwide.
Quite a Quote! 