“Brand positioning plays a key role in the building and managing of a strong brand by specifying how the brand is related to consumers’ goals. It can be thought of as answering three questions: (1) Who should be targeted for brand use? (2) What goal does the brand allow the target to achieve? and (3) Why should the brand be chosen over other brands that achieve the same goal?”
—A M Tybout and B Sternthal.
Published by
LINUS FERNANDES
I have been an IT professional with over 12 years professional experience. I’m an B.Sc. in Statistics, M.Sc in Computer Science (University of Mumbai) and an MBA from the Cyprus International Institute of Management. I have completed levels I and II of the CFA course. Blogging is a part-time vocation.
I am also the author of four books, Those Glory Days: Cricket World Cup 2011, IPL Vignettes, Poems: An Anthology, and It’s a Petting Sport—all available on Amazon Worldwide.
Quite a Quote! 