“A crisis is an incident on steroids. If not handled properly and if approached in the same fashion you would approach smaller incidents, a crisis will drive your customers away and tear your organization and company apart. Crisis situations, if handled properly, including ensuring that you learn from them and that they never happen again, can redefine a company and help set it on the right track. Assuming that the crisis was not a result of a gross lack of judgment and assuming that the company lives through it, it can serve to galvanize the company and become a source of strength.”
—Unknown.
Quite a Quote! 